Online dating service in China. Present situation

Online dating service in China. Present situation

The info from iResearch shows the marketplace measurements of Asia online dating services will increase from 487 million Yuan, 2010 to 1.9 billion Yuan, with a yearly compound that is average price of 31.3per cent, means more than compared to United States market that will be 3.4%.

Rank Internet Site Popularity Share Of The Market


share of the market

1 12 months ago

1 Jiayuan 72.77 54.33percent 48.54percent ^ 5.78%
2 Zhenai 14.44 10.77percent 11.5per cent v 0.73%
3 Baihe 11.50 8.58% 9.59percent v 1.01%
4 ??? 6.73 5.02percent 5.73% v 0.71%
5 ???? 5.05 3.77percent 3.99% v 0.23%
6 ????? 4.20 3.13percent 2.99percent ^ 0.14%
7 ??? 3.83 2.85% 3.8% v 0.95%
8 ?? 100 ??? 2.75 2.05percent 2.33percent v 0.28%
9 ??????? 2.19 1.63% 3.17percent v 1.54%
10 ?????? 2.19 1.63% 1.95percent v 0.32%
11 ??? 1.50 1.11% 1.3% v 0.2%
12 ????? 1.34 1% 1.02percent v 0.03%
13 ?????? 1.05 0.78percent 0.7percent ^ 0.07%
14 ??? 0.83 0.61% 0.66percent v 0.05%
15 ???? 0.74 0.55percent N/A ^ 0.55%
16 ??? 0.68 0.5percent 0.62% v 0.12%
17 ????? 0.64 0.47percent N/A ^ 0.47%
18 ???? 0.59 0.44percent N/A ^ 0.44%
19 ????? 0.51 0.38percent 0.67% v 0.29%
20 ????? 0.40 0.29% 0.5percent v 0.21%

As shown into the dining table, the marketplace is fairly mature with a very concentration degree. In 2012, the greatest 3 website simply take 73.7% of this market, on top of that, the very first 10 internet sites have actually occupied 93.81%.

On the other hand, the business enterprise mode hasn’t changed basically, almost away from date.


Users don’t stay for a time that is long

The users of on line site that is dating clear target: to get their skip. Or Mr. Right. So after finding the main one they need, they shall stop utilising the web web site. As Muyan, Baihe ( No. 3 dating internet site in Asia) claims, one account often remain active for 6 thirty days to at least one 12 months.

Few clients are spending individual

The site that is no. 1 Jiayuan, has just about 550,000 spending users each month, with 35 million users as a whole. The portion of having to pay users is just 1.6%


Insufficient conversation

This will be a typical design of Chinese dating internet site: fundamental personal data + discussion. But, the four choices right here, “send text”, “say hello”, “send present” and “follow her” aren’t sufficient appealing. Once I see this, personally i think that the profile like reading specifications of a device.

No follow-up service

After wedding, partners also provide requirements like consultancy which is often incorporated into these websites. Whilst in reality, no body made it happen.

Not enough focus

Browsing among tens of an incredible number of applicants from various parts of society, from young to… that is old users need certainly to invest enough time and you will find constantly unreal information to care. It’s a heavy task for everybody.

No service that is relevant

Most online dating sites just offers dating and matching solution. The data about appropriate solution such as for instance wedding photography, wedding banquet, vacation booking can be found on hardly these websites.

Minimal dependability

Final month, a lady from Beijing came across a man claiming himself as a “project manager”. This person invited her to go to their “project” and through the journey your ex suffered automobile crash. But, she got no care from the “project manager” and impose fist from even him. Based on a study from Shanghai Morning, nearly 30% users have seen this dilemma.


New items

Besides dating solution, internet dating sites are actually attempting brand new product around wedding such as for example B2C shop online. As an example, Jiayuan created their online store “Que” by the finish of just last year, supplying service that is relevant wedding service, photography.


Family and marriage therapist ended up being acknowledged by Chinese federal federal federal government in 2007. This market will expand faster in the near future with the permission by government.

Genuine name

Baihe started initially to push its users to place genuine title and personal data online by the end of just last year. By this method, Baihe aimed to truly save plenty of issues such as for example identity and credibility because of its users. And today other web sites may also be trying this.

2020년 6월 15일

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